APHRODITE

This project comprises the visual branding for the company “Aphrodite Bachata Experience” planning dancing events in Cyprus. Their vision is to bring international Bachata artists to the island in order to grow the local dancing community and increase tourism in low demand periods of the year.

The design identity was chosen to include the colors of the Cyprus flag, the sea and sunsets that attract tourists to the country, the goddess Aphrodite and some elements that hint at dancing poses.

A wavy typography was used for the brand, since it mimics the sea and also the shapes created by “sensual bachata”. It also comprises some letters that look like the Greek alphabet, which is the official language in Cyprus.